Anna Paghera grew up in the Bergamo area in a green family par excellence. Five generations of his family have dedicated themselves to nature, with a surname which in the ancient local dialect means "fir forest". An inheritance of green genes and an innate propensity for a sense of beauty, harmony and architectural rigor, constitute the roots and habitat of a style that mixes naturalness and aesthetic sensitivity, modernity and classicism.
At the end of the 1970s he joined "Paghera", a landscape architecture company founded a few years earlier by his brother Gianfranco, an eclectic and volcanic architect, an authoritative and prestigious name in the sector. These are the years of professional training in the field, marked by important work experiences and by the school of thought of his brother, whom he defines as “stimulating and crazy because it is free from any mental constraint and preconception”. A close collaboration arises between them, a relationship of mutual esteem and compensation that will lead them to work side by side, for alternating periods, for over three decades. He creates installations, green scenarios and themed scenographic reconstructions.
In 1995 he created “Paghera Green Philosophy” and then worked with Teatro alla Scala, Aldo Coppola, Gianfranco Ferrè, Bulgari and Vogue on some green projects. Anna's eco-green-chic vision now finds application in different yet complementary fields: green design, interior design and fragrance collections. The first line was created for Rovery & Aura in the Eighties-Nineties. Currently Anna Paghera collaborates, among others, with Priorthai & Purebliss, with Seven Stars Galleria Milano and with Casa degli Spiriti on Lake Garda.
... my father, my first teacher, taught me that if you taste a plant, its flavor will belong to you forever ...
A way to fix its essence in the memory, knowing how to recognize it with closed eyes among a thousand: scent, flavor, materiality of bark, leaves, petals. An olfactory and botanical vocabulary that was formed by a great inspirational school: Nature. At my complete disposal I had hectares cultivated with all kinds of plants and shrubs. I could witness each of their vegetative cycles, recognize their winter bark as well as spring shoots, their evolution into leaves, flowers and fruits. A life cycle that resulted in different smells and scents according to the season.
It is from this olfactory memory that I draw to create fragrances inspired by what I have breathed, learned since I was a child. Exclusive collections of fragrances for the environment and the person. Each fragrance is a place, a color, a world. Each fragrance tells a story: the one that each of you will want to find within yourself. "Exclusive collections of fragrances for environments and people formulated as ancient potions to improve moods and promote happiness.
Anna Paghera
If your cart exceeds € 60, we will pay the shipping 
