CYPRESS & VETYVER BEARD SOFTENER

IT IS 1948: IN A SMALL LABORATORY IN FLORENCE EFFECTIVE FORMULATIONS ARE EXPERIENCED, NEW PRODUCTS ARE STUDIED. IT'S TIME FOR NEWS AND CHANGES, FOR CONFIDENCE IN THE FUTURE AND FOR SMALL COMPANIES THAT WANT TO GROW. IT IS THE YEAR OF THE PRE AND AFTER SHAVE CREAM, WHICH SURPRISES FOR FRESHNESS AND EFFECTIVENESS: IT IS ADOPTED FIRST BY ITALIAN BARBERIERS, THEN BY A GROWING NUMBER OF CONSUMERS. AND CHANGE THE WAY OF SHAVING OF AN ITALY THAT WISHES TO CHANGE
FROM THE PRORASO LABORATORIES PRODUCTS ARE BORN THAT LAST LONG, RESIST TO FASHIONS AND BECOME A CLASSIC. OVER TIME THE FORMULATIONS, BASED ON NATURAL AND RELIABLE INGREDIENTS, ARE ENRICHED AND IMPROVED, THE PACKAGES ARE UPDATED, NEW PRODUCT LINES CONQUER NEW ESTIMATORS. BUT THE INSPIRING PRINCIPLE IS ALWAYS THE ONE INDICATED BY PIERO MARTELLI AND THEN BY HIS SON LUDOVICO: TO OFFER PROFESSIONAL QUALITY PRODUCTS THAT MAKE SHAVING PLEASANT AND IMPECCABLE, AT THE BARBER AS AT HOME