4711 SHOWER GEL

FRAGRANCE 4711 HAS DEEP ROOTS IN HISTORY. IN 1792 A CARTESIAN MONK DELIVERED A WEDDING GIFT TO THE MUELHENS SPOUSES WHICH AT FIRST GLANCE COULD APPEAR MODEST BUT HOWEVER IT INFLUENCED THEIR FUTURE LIKE NO ONE ELSE.
IT WAS THE SECRET RECIPE FOR THE PRODUCTION OF A MIRABILIS WATER, WHICH WAS LATER CALLED “EAU DE COLOGNE”. WILHELM MUELHENS RECEIVED THE VALUE OF THIS RECIPE SOON AND STARTED, SHORTLY LATER, TO BUILD HIS SMALL MANUFACTURE IN THE “GLOCKENGASSE”. TODAY THE WATER OF COLOGNE 4711 IS NOT ONLY THE MOST AUTHENTIC REPRESENTATION OF PERFUME: IT IS A DAILY GESTURE OF FRESHNESS THAT LASTS A WHOLE DAY, IT IS THE MOST AUTHENTIC REPRESENTATION OF PERFUME AND EXPRESSES VALUES OF LOYALTY TO TRADITION, NATURALITY